CHANNEL OF DISTRIBUTION

• CHANNEL OF DISTRIBUTION
  MARKETING
• MEANING OF CHANNELS OF DISTRIBUTION
• A CHANNEL OF DISTRIBUTION IS AN ORGANIZED NET WORK OR A SYSTEM OF AGENCIES AND INSTITUTIONS WHICH IN COMBINATION PERFORM ALL ACTIVITIES REQUIRED TO LINK PRODUCERS WITH USERS AND USERS WITH PRODUCERS TO ACCOMPLISH THE MARKETING TASK.
• PHILLIP KOTLER:- A SET OF INDEPENDENT ORGANIZATION INVOLVED IN THE PROCESS OF MAKING A PRODUCT SERVICE AVAILABLE FOR USE FOR CONSUMPTION
• AMERICAN MARKETING ASSOCIATION
• THE STRUCTURE OF INTRA COMPANY ORGANIZATION UNITS,EXTRA COMPANY AGENTS AND DEALERS,WHOLE SALE AND RETAIL THROUGH WHICH A COMMODITY ,PRODUCT OR SERVICE IS MARKETED
• A CHANNEL OF DISTRIBUTION IS A PATH WAY DIRECTING THE FLOW OF GOODS AND SERVICES FROM PRODUCERS TO CONSUMERS

VIRAL MARKETING

VIRAL MARKETING

• VIRAL MARKETING
  MARKETING

• MEANING OF VIRAL MARKETING

CHANNEL CONFLICT MANAGEMENT

• CHANNEL CONFLICT MANAGEMENT
  MARKETING
  CHANNEL MANAGEMENT
  MEANING OF CHANNEL CONFLICT

MARKETING MYOPIA

Ø  IBPS SO MAINS/MARKETING2019 LEC 3
MARKETING MYOPIA
MARKETING MYOPIA

Ø  EXPRESSED BY THEODORE LEVITT

MARKETING CONCEPTS OR PHILOSOPHIES

Ø  IBPS SO MAINS/MARKETING  2019 LECTURE 2
MARKETING CONCEPTS OR PHILOSOPHIES
CONTENTS:

1. EXPLAINED VARIOUS CONCEPTS
2. DIFFERENCE BETWEEN SELLING AND MARKETING
3. IMPORTANT MCQ FOR COMPETITIVE EXAM
   

MASS MARKETING VS ONE TO ONE MARKETING

Ø  MASS MARKETING VS
ONE TO ONE MARKETING

Ø  CONCEPTUAL SERIES FOR COMPETITIVE EXAM

Ø  MARKETING

• CONTENTS:

1.        MEANING OF MASS MARKETING AND ITS FEATURES

2.        MEANING OF ONE TO ONE MARKETING,FEATURES

3.        DIFFERENCE

Ø  MEANING OF MASS MARKETING

•    MASS MARKETING IS A MARKET STRATEGY IN WHICH A FIRM DECIDES TO IGNORE MARKET SEGMENT DIFFERENCES AND APPEAL THE WHOLE MARKET WITH ONE OFFER OR ONE STRATEGY. TRADITIONALLY MASS MARKETING HAS FOCUSED ON RADIO,TELEVISION AND NEWSPAPERS AS THE MEDIA USED TO REACH THE BROAD AUDIENCE.