ADVERTISEMENT AND SALES MANAGEMENT PAPER

ADVERTISING & SALES MANAGEMENT PAPER

EMERGING TRENDS IN ADVERTISING/ON LINE ADVERTISING

ADVERTISING AGENCY

INTEGRATED MARKETING COMMUNICATION

PUBLIC RELATIONS: MEANING,FUNCTIONS AND TOOLS

PUBLIC RELATIONS : MEANING,TOOLS,COMPONENTS AND FUNCTIONS

·         PUBLIC RELATIONS
ADVERTISING AND SALES MANAGEMENT

·         DR SHASHI AGGARWAL

·         MEANING OF PUBLIC RELATION

1.     THE TERM PUBLIC RELATIONS IS AN EXPRESSION OF PUBLIC OPINION

2.     ART AND SCIENCE OF DEVELOPING RECIPROCAL UNDERSTANDING AND GOODWILL

3.     IT IS THAT OPERATING PHILOSOPHY BY WHICH MANAGEMENT SETS UP POLICIES DESIGNED T SERVE BOTH IN THE COMPANY AND PUBLIC’S INTEREST

4.     BASIS OF COMMUNICATION TECHNIQUES WHICH MGMT EMPLOYEES TO ACHIEVE GOOD RELATIONS WITH THE PUBLIC AND THESE TECHNIQUES INCLUDE PUBLICITY,PROMOTION,EXPLOITATION AND ADVERTISING

·         IN BROADER TERMS,” PUBLIC RELATIONS IS TO ESTABLISH AND MAINTAIN A MUTUAL UNDERSTANDING BETWEEN AN ORGANIZATION AND ITS PUBLIC TO COMMUNICATE A COMPANY’S VIEWS,OBJECTIVES AND PURPOSE WHILE AT THE SAME TIME MONITORING FEEDBACK AND CORRECTING THE PUBLIC ATTITUDES AND REACTIONS

ADVERTISING AGENCIES : MEANING,ROLE AND FUNCTIONS

• ADVERTISING AGENCIES : MEANING,ROLE AND FUNCTIONS

• MEANING OF ADVERTISING AGENCY
• CORE OF ADVERTISING PROFESSION AND INDUSTRY
• IS AN INTERMEDIARY BETWEEN ADVERTISERS AND THE MEDIA OWNERS TO DESIGN AND PLAN THE AD EFFECTIVELY

ADVERTISEMENT EFFECTIVENESS

ADVERTISEMENT EFFECTIVENESS 1: PRE TESTING METHODS

• ADVERTISEMENT EFFECTIVENESS 1: PRE TESTING METHODS
  ADVERTISING AND SALES MANAGEMENT
• MEANING OF ADVERTISEMENT EFFECTIVENESS

1. TESTING OR EVALUATION OF AD EFFECTIVENESS REFERS TO THE MANAGERIAL EXERCISE AIMED AT RELATING THE ADVERTISING RESULTS TO THE ESTABLISHED STANDARD OF PERFORMANCE AND OBJECTIVES TO ASSESS THE REAL VALUE OF THE ADVERTISING PERFORMANCE
2. EVALUATION EXERCISE IS ALSO KNOWN AS ADVERTISING RESEARCH WHICH IS TAKEN TO MEASURE THE WORTH OF ADVERTISEMENT.
3. ATTEMPT TO KNOW WHETHER THE MESSAGE DESIGNED HAS REACHED THE GREATEST NUMBER OF PROSPECTS
4. WHETHER IT HAS CREATED THE PROFIT MAXIMIZATION AND MAXIMIZATION TO THE SATISFACTION TO THE CONSUMER

PROMOTION MIX MARKETING

MEANING,FEATURES,SIGNIFICANCE AND PROCESS OF PERSONAL SELLING

v  PERSONAL SELLING
MEANING,FEATURES,SIGNIFICANCE AND PROCESS

BUSINESS STUDY/MARKETING MGMT/SALES AND ADVERTISING AMGMT

v  MEANING AND DEFINITION

◦     PERSONAL SELLING OCCURS WHEN A SALE REPRESENTATIVE MEETS WITH POTENTIAL CLIENT FOR THE PURPOSE OF TRANSACTING A SALE.

◦     PERSONAL SELLING CAN BE DEFINED AS THE PROCESS OF PERSON TO PERSON COMMUNICATION BETWEEN A SALES PERSON AND A PROSPECTIVE CUSTOMER,IN WHICH THE FORMER LEARNS ABOUT THE CUSTOMER’S NEEDS AND SEEKS TO SATISFY THOSE NEEDS BY OFFERING THE CUSTOMERS THE OPPORTUNITY TO BUY SOME THING OF VALUE SUCH AS GOODS AND SERVICES.

◦     PERSONAL SELLING IS ALSO KNOWN AS FACE TO FACE SELLING IN WHICH ONE PERSON WHO IS THE SALESMAN TRIES TO CONVINCE THE CUSTOMER IN BUYING A PRODUCT. IT IS PROMOTIONAL METHOD BY WHICH THE SALES PERSON USES HIS OR HER SKILL AND ABILITIES IN AN ATTEMPT TO MAKE A SALE.

v      DEFINITION

METHODS OF ADVERTISING BUDGET

Ø   THE ADVERTISING BUDGET
FACTORS AND METHODS
ADVERTISING AND SALES MGMT

FACTORS AND METHODS
ADVERTISING AND SALES MGMT

Ø  MEANING OF ADVERTISING BUDGET

·               IS A PLAN PROJECTING HOW MUCH MONEY WE HAVE AT OUR DISPOSAL AND HOW WE ARE GOING TO SPEND TO GET THE BEST RESULTS OVER THE COMING YEAR OR YEARS.

·         FEATURES OF ADVERTISING BUDGET:-

I.        DEFINITE PROGRAM

II.        VERIFIED BY SYSTEMATIC PROPOSED ACTIVITIES

III.        COORDINATED AND CONTROL DEVICE

Ø  ADVERTISING BUDGET AND ADVERTISING APPROPRIATION

MEANING ,ROLES,LIMITATION OF ADVERTISING

Ø  MEANING,ROLE AND LIMITATION OF ADVERTISING

 

·         MEANING OF ADVERTISING

•     DERIVED FROM THE ORIGINAL LATIN WORD “ADVERTERE” WHICH MEANS TO TURN THE ATTENTION. EVERY PIECE OF ADVERTISING TURNS THE ATTENTION OF THE READERS/LISTENERS OR THE VIEWERS/OR THE ON LOOKERS TOWARDS A PRODUCT OR SERVICE OR AN IDEA.

•     IT CAN BE SAID THAT TURNS THE ATTENTION TO AN ARTICLE OR A SERVICE OR AN IDEA MIGHT WELL BE CONCERNING AN IDEA MIGHT WELL BE CALLED ADVERTISING.

PUBLICITY VERSUS ADVERTISING

–         PUBLICITY VERSUS ADVERTISING
MARKETING
ADVERTISEMENT AND SALES MGMT
MARKETING

Ø     MEANING OF PUBLICITY

–           IS AN EFFORT TO MAKE AVAILABLE CERTAIN INFORMATION TO THE PUBLIC. IT IS THE SUM TOTAL OF ALL THOSE ACTIVITIES THAT ARE DIRECTED TO THE FLOW OF INFORMATION TO THE KNOWLEDGE OF PUBLIC.

–           ASSOCIATION OF TEACHERS OF MARKETING AND ADVERTISING OF AMERICA,”

–           PUBLICITY IS ANY FORM OF NON PERSONAL PRESENTATION OF GOODS,SERVICES OR IDEAS TO A GROUP SUCH PRESENTATION MAY OR MAY NOT BE SPONSORED ONLY BY ONE RESPONSIBLE FOR IT AND IT MAY OR MAY NOT BE PAID.

–           DEFINITION OF ADVERTISING

MODEL ANSWER TO SHORT QUESTIONS ADVERTISEMENT AND SALES MGMT.

•     SHORT QUESTIONS ADVERTISEMENT AND SALES MGMT.
ADVERTISEMENT AND SALES MGMT

•     SECTION A

•     EXPLAIN THE FOLLOWING:-

I.            PRINT MEDIA AND ITS COMPONENT

II.            BUDGET APPROPRIATION

III.            EVEN MGMT

IV.            STRATEGIC IMPORTANCE OF CAMPAIGN RESEARCH