A SOLE TRADER IS A PERSON WHO SET UP BUSINESS WITH
HIS OWN RESOURCES, MANAGES THE BUSINESS HIMSELF BY EMPLOYING PERSONS FOR
HIS HELP AND ALONE BEARS ALLTHE
GAINS AND RISKS OF BUSINESS.
MUST BE A PERSON TO ENTER INTO CONTRACT. THE
BUSINESS TO BE CARRIED ON SHOULD BE ALLOWED BY LAW
IN SOME CASES A PERSON MAY BE EXPECTED TO TAKE A
LICENCE FROM COMPETENT AUTHORITIES BEFORE HAND
NO OTHER LEGAL FORMALITY IS ESSENTIAL FOR
STARTING A SOLE TRADE BUSINESS
THIS TYPE OF BUSINESS IS ONE MAN SHOW AND THE
CAPACITIES OF THAT PERSON MAY CERTAINLY BE LIMITED
LIABILITY IS UNLIMITED
DEFINITION
S.R. DAVAR ,” THE SOLE TRADER IS A PERSON WHO
CARRIES ON BUSINESS OF HIS OWN, THAT IS, WITHOUT THE ASSISTANCE OF
PARTNER. HE BRINGS IN HIS OWN CAPITAL ANDUSES ALL HIS LABOUR. HE ALSO GETS HIMSELF ASSISTED BY OTHERS TO
WHOM HE PAYS A SALARY BY WAY OF REMUNERATION”
L.H HANEY ,” THE INDIVIDUAL ENTREPRENEURSHIP IS THE
FORM OF BUSINESS ORGANIZATION ON THE HEAD OF WHICH STANDS INDIVIDUAL AS
THE ONE WHO IS RESPONSIBLE,WHO DIRECTS OPERATION DN WHO ALONE RUN THE
RISK OF FAILURE.
CHARACTERISTICS
INDIVIDUAL INITIATIVE
UNLIMITED LIABILITY
MOTIVATION
SECRECY
PROPRIETOR AND PROPRIETORSHIP ARE ONE
OWNERS AND BUSINESS EXIST TOGETHER
LIMITED AREA OF OPERATION
CHARACTERISTICS
INDIVIDUAL INITIATIVE :- AT THE SINGLE PERSON. HE MAKES THE BLUE PRINT OF
STARTING THE VENTURE AND ARRANGES VARIOUS FACTORS OF PRODUCTION
UNLIMITED LIABILITY :LIABILITY IS UNLIMITED. THE LIABILITY IS NOT
LIMITED ONLY TO HIS INVESTMENT IN THE BUSINESS BUT HIS PRIVATE PROPERTY IS
ALSO LIABLE FOR BUSINESS OBLIGATIONS
MANAGEMENT AND CONTROL :-THE WHOLE BUSINESS IS MANAGED BY THE SOLE TRADER.
HE MAY TAKE THE HELP OF OTHER BUT CONTROL LIES WITH HIM
MOTIVATION :- AS HE IS SOLE OWNER OF THE BUSINESS, HE TAKES ALL
PROFITS AND BEAR LOSES. DIRECT RELATIONSHIP BETWEEN EFFORTS AND REWARD
SECRECY : ALL IMPORTANT DECISIONS ARE TAKEN BY THE OWNER HIMSELF. SO THERE IS
SECRECY
PROPRIETOR AND PROPRIETORSHIP ARE THE SAME PERSON
OWNER AND BUSINESS EXIST TOGETHER:-THE BUSINESS IS DISSOLVED IF THE OWNER DIES,BE
LIMITED AREA OF OPERATION: REASON BEING THE LIMITED RESOURCES AND
MANAGERIAL ABILITIES OF THE SOLE TRADER
LEGAL POSITION OF SOLE TRADE BUSINESS
NO SPECIFIC LAW
WILL BE SUBJECT TO GENERAL LAWS OF THE LAND
NO DISTINCTION BETWEEN BUSINESS AND BUSINESSMAN
UNLIMITED
ADVANTAGES
EASE IN FORMATION : NO LEGAL FORMALITIES ARE REQUIRED TO BE
PERFORMED. EASY TO SET UP
BETTER OF CONTROL : BUSINESS IS UNDER ONE MAN CONTROL. AUTHORITY AND
RESPONSIBILITY LIE WITH THE SAME PERSON. DECISIONS ARE TAKEN QUICK.
BUSINESS IS CONTROLLED IN EFFECTIVE MANNER
FLEXIBILITY IN OPERATIONS :_RUN ON SMALL SCALE
SECRECY:CAN MAINTAIN BUSINESS SECRETS, AS HE IS NOT EXPECTED TO SHARE HIS TRADE
SECRET WITH ANY ONE
EASE TO RAISE FINANCE:HE IS ABLE TO CREATE GOODWILL FOR HIS BUSINESS
AND AS HIS LIABILITY IS UNLIMITED,CREDITORS CAN HAVE CLAIM ON HIS PROPERTY
DIRECT MOTIVATION: DIRECT RELATION BETWEEN EFFORTS AND REWARDS AND HE
TAKE KEEN INTEREST IN THE WORKING OF THE BUSINESS.
QUICK IN DECISION MAKING:-ALL IMPORTANT DECISIONS ARE TAKEN BY ONE PERSON.
HE CAN TAKE QUICK AND TIMELY DECISIONS.
ADVANTAGES
INEXPENSIVE MGMT :-OWNER,MANAGER AND CONTROLLER OF THE BUSINESS, HE HAS NO
NEED TO APPOINT ANY EXPERT
NO LEGAL RESTRICTION : NO LEGAL FORMALITY TO SET UP THE BUSINESS AND NO
NEED TO SUBMIT THE RESULT TO AUTHORITIES
SOCIALLY DESIRABLE :-BUSINESS IS ON SMALL SCALE AND PROVIDES EMPLOYMENT
SELF EMPLOYMENT : OFFERS THE MEANS OF SELF EMPLOYMENT AND HELP IN EARNING HIS LIVELIHOOD
HEALTHY RELATION WITH EMPLOYEE:DIRECT RELATION WITH THE EMPLOYEES AND THIS
ENABLES THE EMPLOYERS AND THE EMPLOYEES TO UNDERSTAND AND APPRECIATE THE
DIFFICULTIES OF EACH OTHER.
DISADVANTAGES
LIMITED RESOURCES :-RESOURCES ARE LIMITED. HE MAKES INVESTMENT FROM
HIS FAMILY SOURCES ONLY. LIMIT TO WHICH A SINGLE PERSON CAN INVEST.
LIMITED MANAGERIAL ABILITY :-MAY NOT BE EXPERT IN EACH AREAAND AS THERE ARE MANY COMPLEXITIES IN
THE BUSINESS AND HE WILL NOT COPE IT AND TAKE THE RIGHT DECISIONS
UNLIMITED LIABILITY:-HIS PRIVATE PROPERTY CAN BE ASSIGNED FOR HIS
BUSINESS LOSS
UNCERTAIN CONTINUITY :-BUSINESS CONTINUE AS FAR AS THE SOLE PROPRIETORSHIP IS
THERE
LIMITED SCOPE OF EMPLOYEES :-CANNOT ATTRACT TRAINED AND QUALIFIED PERSONS FOR
THE REASON OF LIMITED CAREER OPPORTUNITIES
MORE RISKAND NO LARGE SCALE ECONOMIES
SUITABILITY
WHERE MARKET IS LOCAL : SCALE WILL BE SMALL AND LOW CAPITAL IS REQUIRED
PERSONAL CONTACT :-NEED FOR PERSONAL CONTACT WITH CUSTOMERS. LIKE
DOCTOR AND LAWYER
SPECULATIVE BUSINESS :- WHERE QUICK DECISIONS ARE TAKEN DUE TO DEMAND
PRICE OF PRODUCT CHANGE QUICKLY.
SOCIAL DESIRABILITY OF SOLE PROPRIETORSHIP
PROVIDES EMPLOYMENT TO LARGE SCALE
A PERSON WITH SMALL RESOURCES CAN START A BUSINESS
AT SMALL SCALE
AS IT ST RATED AT LOW SCALE
PROVIDING GOODS AT LOW PRICES
ACTS AS CONSTRAINS ON THE MONOPOLISTIC TENDENCIES
OF OTHER FORM OF ORGANIZATION
PURCHASE GOODS FROM SMALL PRODUCERS AND SELL THEM
TO CONSUMERS. A NUMBER OF INTERMEDIARIES ARE ELIMINATED
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