- VIDEO DEFINITION AND CONCEPT OF MANAGEMENT
 - NATURE AND SCOPE OF MANAGEMENT
PRINCIPLES OF MANAGEMENT 
- THE WORD MANAGEMENT IS DERIVED FROM THE LATIN WORD MANUS WHICH MEANS
     HANDS
 - IT MEANS MANAGEMENT IS HANDLING SOME ACTIVITY
 - THE MODERN ASPECT OF MANAGEMENT IS EXHAUSTIVE THAT IS NOT HANDLING OF
     ANY ACTIVITIES BUT INCLUDES MANY OTHER ASPECTS
 - MANAGEMENT IS THE ATTAINMENT OF ORGANIZATIONAL GOALS IN EFFECTIVE AND
     EFFICIENT MANNER THROUGH PLANNING,ORGANIZING,STAFFING ,DIRECTING AND
     CONTROLLING ORGANIZATIONAL RESOURCES
 - ORGANIZATIONAL RESOURCES INCLUDE MEN,MONEY,MACHINES AND MATERIALS
 - HAROLD KOONTZ : MANAGEMENT IS THE ART OF GETTING THINGS DONE THROUGH
     AND WITH PEOPLE IN FORMALLY ORGANIZED GROUPS
 - HENRY FAYOL,”TO MANAGE.TO FORECAST AND PLAN TO ORGANIZE,TO COMMAND,TO
     COORDINATE AND TO CONTROL
 
- NATURE OR CHARACTERISTICS OF MANAGEMENT
 
- MULTIDISCIPLINARY: - DRAWS KNOWLEDGE FROM PSYCHOLOGY.SOCIOLOGY,
     ECONOMICS, STATISTICS, AND OPERATION RESEARCH ETC. INTEGRATES IDEAS AND
     CONCEPTS FROM THESE DISCIPLINE AND USE THEM TO IMPROVE THE EFFICIENCY OF
     THE ORGANIZATION.
 - MANAGEMENT IS IN TANGIBLE:-UNSEEN FORCE, THE RESULTS OF WHICH CAN BE
     OBSERVED BY MAKING A C COMPARISON BETWEEN WELL MANAGED AND POORLY MANAGED.
 - NATURE OR CHARACTERISTICS OF MANAGEMENT
 - MANAGEMENT IS GROUP EFFORTS:- MANAGEMENT IS AN ORGANIZED GROUP  OF PEOPLE SETS ITS GOALS,MAKES PLANS AND
     POLICIES,EXECUTES THEM,COORDINATES ACTIVITIES AND CONTROLS ITS WORKING
     TOWARDS A COMMON GOALS
 - MANAGEMENT MAKES A REAL IMPACT ON HUMAN LIFE :-MANAGERS CAN ACHIEVE
     PROGRESS,BRING HOPE AND HELP GROUP MEMBERS TO ACQUIRE BETTER THINGS IN
     LIFE
 - MANAGEMENT IS GOAL ORIENTED: THEO HAIMANN: EFFECTIVE MANAGEMENT IS
     ALWAYS MANAGEMENT BY OBJECTIVES. IT IS CONCERNED WITH THE ESTABLISHMENT
     AND ACCOMPLISHMENT OF OBJECTIVES
 - MANAGEMENT MAKES THINGS HAPPEN:-MANAGEMENT FOCUS THEIR EFFORTS ON
     BRINGING ABOUT A SUCCESSFUL ACTION. MAKES THINGS HAPPEN IN SYSTEMATIC
     MANNER FOR ACHIEVING THE THINGS.
 - MANAGEMENT IS UNIVERSAL IN CHARACTER :-UNIVERSAL APPLICATION AND CAN BE
     APPLIED IN ALL THE ORGANIZATION
 - MANAGEMENT IS A SOCIAL PROCESS: MANAGEMENT CONSISTS OF GETTING THINGS
     DONE THROUGH OTHERS.DEALING WITH PEOPLE AND THE EFFORTS OF THE HUMAN
     BEINGS HAVE TO BE DIRECTED, COORDINATED AND REGULATED BY MANAGEMENT IN
     ORDER TO ACHIEVE THE DESIRED RESULTS.
 - MANAGEMENT IS A SYSTEM OF AUTHORITY:-MANAGEMENT IS RULE MAKING AND RULE
     ENFORCING AUTHORITY , THERE IS A CHAIN OF AUTHORITY AND RESPONSIBILITY
     AMONG PEOPLE WORKING AT DIFFERENT LEVEL OF THE ORGANIZATION
 - MANAGEMENT IS DYNAMIC FUNCTION”DYNAMIC FUNCTION AS IT IS EVER CHANGING
     DISCIPLINE OF KNOWLEDGE.
 - MANAGEMENT IS AN ART AS WELL AS SCIENCE: MANAGEMENT IS BOTH SCIENCE AND
     ART. SCIENCE DOE S NOT MEANS EXACT SCIENCE LIKE PHYSICAL SCIENCE AND IT IS
     SCIENCE BECAUSE IT HAS DEVELOPED CERTAIN PRINCIPLES WHICH ARE UNIVERSAL
     APPLICATION BUT THE RESULT DEPEND UPON THE APPLICATION
 - MANAGEMENT IS GLOBAL PHENOMENON:
 - MANAGEMENT AS PROFESSION: RECOGNISED AS PROFESSION. SYSTEMATIC AND
     SPECIALIZED BODY OF KNOWLEDGE CONSISTING OF PRINCIPLES,TECHNIQUES AND LAW
 
- IS MANGEMENT AN ART OR SCIENCE
 - MANAGEMENT AS AN ART :
 - ART IS REGARDED AS THE SYSTEMATIC APPLICATION OF SKILL OR KNOWLEDGE IN
     EFFECTING ACCOMPLISHMENT OF RESULTS
 - REPRESENTS THE METHODS OR WAYS OF DOING SPECIFIC THINGS AND INDICATES HOW
     AN OBJECTIVES IS TO BE ACHIEVED. THE FUNCTION OF ART IS TO EFFECT CHANGE
     AND ACCOMPLISH RESULTS THROUGH DELIBERATE EFFORTS
 - MANAGEMENT AS AN ART
 - IT IS PRACTICE BASED AND PERFECTION IN IT REQUIRES CONTINUOUS PRACTICE
 - THE MAIN ELEMENTS OF ART :
 
- PERSONAL SKILL
 - PRACTICAL KNOWLEDGE
 - RESULT ORIENTED APPROACH
 - REGULAR PRACTICE
 - CREATIVITY
 
- MANAGEMENT AS AN ART
 
- MANAGEMENT IS AN ART OF DEALING WITH PEOPLE TO ACCOMPLISH DESIRED
     RESULTS
 - CONCERNED WITH APPLICATION OF KNOWLEDGE AND SKILLS
 - RESULT ORIENTED
 - MANAGEMENT IS ONE OF THE MOST CREATIVE ART AS IT IS CONCERNED WITH
     GETTING WORK DONE THROUGH OTHER BY MOTIVATING THEM TO WORK AND COORDINATING
     THEIR ACTIVITIES
 
- MANAGEMENT AS SCIENCE
 - IT IS A SYSTEMATIZED BODY OF KNOWLEDGE ACQUIRED BY THE MANKIND THROUGH
     OBSERVATION AND EXPERIMENTATION WHICH IS CAPABLE OF VERIFICATION
 - ART IMPLIES KNOWING HOW THE APPLICATION WHERE AS SCIENCE IS CONCERNED
     WITH WHY?
 - KEYNES,” SCIENCE IS A SYSTEMATIZED BODY OF KNOWLEDGE WHICH ESTABLISHES
     RELATIONSHIP BETWEEN CAUSE AND EFFECT
 - MANAGEMENT AS SCIENCE
 
- SYSTEMATIZED BODY OF KNOWLEDGE:ORGANIZED BODY OF KNOWLEDGE, FW TAYLOR
     THE FATHER OF SCIENTIFIC MANAGEMENT APPLIED SCIENTIFIC TECHNIQUES TO STUDIES
     OF PLANNING ,ORGANIZING,STAFFING AND MOTIVATING
 - CONTINUED OBSERVATION:
 - UNIVERSAL APPLICATION
 - CAUSE AND EFFECT RELATIONSHIP
 - VALIDITY AND PRACTICABILITY:
 
- MANAGEMENT AS AN EXACT SCIENCE OR A SOCIAL SCIENCE
 - PURE SCIENCE SUFFERS FROM THE FOLLOWING LIMITATION
 
- DOES NOT CONSISTS OF FUNDAMENTAL TRUTHS ONLY
 - DO NOT HAVE UNIVERSAL APPLICATION
 - BEHAVIOUR OF HUMAN BEINGS CAN NOT BE PREDICTED
 - MANAGEMENT LACKS CERTAINTY ABOUT RESULT
 
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CONCLUSION: BOTH SCIENCE AND ART
- MGMT AS A PROFESSION
 - REFERS TO ECONOMIC ACTIVITY WHICH IS CONDUCTED BY A PERSON HAVING SOME
     SPECIAL KNOWLEDGE AND SKILL WHICH IS USED IMPARTIALLY TO SERVE VARIOUS
     SECTIONS OF THE SOCIETY.
 
- WELL DEFINED BODY OF KNOWLEDGE
 - RESTRICTED ENTRY
 - PROFESSIONAL ASSOCIATIONS :- BAR COUNCIL OF INDIA FOR LAWYERS,MEDICAL
     COUNCIL OF INDIA FOR DOCTORS,INSTITUTE OF CHARTERED ACCOUNTANT AND ALL
     INDIA MGMT ASSOCIATIONS.
 - ETHICAL CODE OF CONDUCT
 - SERVICE MOTIVE
 
- SCOPE OR BRANCHES OF THE MANAGEMENT
 
- PLANNING
 - ORGANIZATION
 - STAFFING
 - DIRECTING
 - CONTROLLING
 
- OPERATIONAL ASPECT OF BUSINESS ( BRANCHES OF THE MANAGEMENT
 
- PRODUCTION MANAGEMENT
 - MARKETING MANAGEMENT
 - FINANCIAL MGMT
 - PERSONNEL MGMT
 - OFFICE MGMT
 
- FUNCTIONS OF MGMT
 - PLANNING
 
- SETTING OF OBJECTIVES
 - DEVELOPING PREMISES
 - IDENTIFICATION OF ALTERNATIVE COURSE OF ACTION
 - SELECTING AN ALTERNATIVE
 - EVALUATING ALTERNATIVES
 - IMPLEMENTING THE PLAN
 - FOLLOW UP ACTION
 
- ORGANIZING
 
- COORDINATION OF VARIOUS PARTS TO ACHIEVE A COMMON OBJECTIVE
 - STRUCTURE OF ROLES
 - ORGANIZATION IS DIVIDED INTO DIFFERENT ACTIVITIES
 
- STAFFING
 
- ESTIMATING MAN POWER REQUIREMENT
 - RECRUITMENT
 - SELECTION
 - PLACEMENT AND ORIENTATION
 - TRAINING AND DEVELOPMENT
 - PERFORMANCE APPRISALS
 - PROMOTION
 - COMPENSATION
 
- DIRECTING
 
- INSTRUCTING,GUIDING,COMMUNICATION AND INSPIRING IN THE ORGANIZATION
 - SUPERVISION
 - COMMUNICATION
 - LEADERSHIP
 - MOTIVATION
 
- CONTROLLING
 
- SETTING PERFORMANCE STANDARDS
 - MEASUREMENT OF ACTUAL PERFORMANCE
 - COMPARISON
 - ANALYZING DEVIATIONS
 - TAKING CORRECTIVE DEVIATIONS
 
- BRANCHES OF MANAGMENT
 - PRODUCTION MANAGEMENT :-
 
- CREATION OF UTILITIES
 - WHEN RAW MATERIAL ARE CONVERTED INTO FINISHED PRODUCTS. PLANT LOCATION,PLANT LAYOUT,PRODUCTION PLANNING AND CONTROL AND MGMT OF INVENTORY
 
- 
· MARKETING MANAGEMENT:-+PROCESS OF IDENTIFYING AND ASSESSING THE CUSTOMER NEEDS AND PROVIDING SATISFACTION AND DELIGHT TO THEM. COVERS MARKET ANALYSIS,MARKETING POLICY,BRAND NAME,PRICING,CHANNELS OF DISTRIBUTION,SALES PROMOTION,SALES MIX,AFTER SALES SERVICE ETC
- FINANCIAL MANAGEMENT :PERTAINING TO
     THE PROCUREMENT AND UTILIZATION OF FUNDS THE MAIN FUNCTIONS :
 
- ESTIMATION OF CAPITAL REQUIREMENTS
 - SUFFICIENT RETURN TO THE INVESTOR
 - DETERMINATION OF THE SUITABLE SOURCE OF FUNDS
 - OPTIMUM CAPITAL STRUCTURE
 - APPROPRIATE DIVIDEND POLICY
 
- PERSONNEL MANAGEMENT :-PROCUREMENT OF
     RIGHT KIND AND NUMBER OF PERSONS,PROVIDING TRAINING AND DEVELOPMENT AND
     DETERMINATION OF THE REMUNERATION AND INTEGRATION OF THE PERSONNEL WITH
     ORGANIZATION
 - OFFICE MANAGEMENT :-OFFICE
     MANAGEMENT IS THE TECHNIQUE OF PLANNING COORDINATION CONTROLLING OFFICE
     ACTIVITIES WITH A VIEW TO ACHIEVE COMMON BUSINESS OBJECTIVES
 
 - FINANCIAL MANAGEMENT :PERTAINING TO
     THE PROCUREMENT AND UTILIZATION OF FUNDS THE MAIN FUNCTIONS :
 
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