MASLOW.A FAMOUS
SOCIAL SCIENTIST HAS GIVEN A FRAMEWORK THAT HELPS TO EXPLAIN THE STRENGTH
OF CERTAIN NEEDS. ACCORDING TO HIM THE BEHAVIOR OF AN INDIVIDUAL AT PARTICULAR MOMENT IS USUALLY DETERMINED BY HIS STRONGEST NEED. HE DEFINED A
PERSON’S EFFECTIVENESS AS A FUNCTION OF MATCHING MAN’S OPPORTUNITY WITH
THE APPROPRIATE POSITION OF HIERARCHY F NEEDS
PSYCHOLOGIST
CLAIMS THAT NEEDS HAVE A CERTAIN PRIORITY. AS THE BASIC NEEDS ARE
SATISFIED ,AN INDIVIDUAL SEEKS TO SATISFY THE HIGHER NEEDS IF HIS BASIC
NEEDS ARE NOT MET,EFFORTS TO SATISFY THE HIGHER NEEDS ARE POSTPONED.
MASLOW PROPOSED
THAT HUMAN NEEDS CAN BE ARRANGED IN PARTICULAR ORDER FROM LOWER TO HIGHER.
MASLOW’S
NEED HIERARCHY
DIAGRAM
MASLOW’S NEED
HIERARCHY
PHYSIOLOGICAL
NEEDS:- ARE AT THE
TOP OF THE HIERARCHY. RELATE TO SURVIVAL AND MAINTENANCE OF HUMAN LIFE.
INCLUDE SUCH THINGS SUCH AS FOOD,CLOTHING,SHELTER,AIR,WATER AND OTHER
NECESSARIES OF LIFE.
SAFETY AND
SECURITY NEEDS:-AFTER
SATISFYING THE PHYSIOLOGICAL NEEDS PEOPLE WANT THE ASSURANCE OF
MAINTAINING A GIVEN ECONOMIC LEVEL. WANT JOB SECURITY,PERSONAL BODILY
SECURITY,SECURITY OF SOURCE OF INCOME,PROVISION FOR OLD
AGE,INSURANCE AGAINST RISK ETC
SOCIAL NEEDS:-MAN IS SOCIAL BEING.HE IS THEREFORE INTERESTED IN SOCIAL ACCEPTANCE.
LIKE INTERACTIONS,SOCIABILITY,EXCHANGE OF FEELING
,GRIEVANCES,COMPANIONSHIP,RECOGNITION AND BELONGING NESS
EGOS NEEDS( ESTEEM AND STATUS): THE NEEDS ARE CONCERNED WITH SELF RESPECT,FEELING
OF BEING UNIQUE,RECOGNITION ETC. THE SATISFACTION OF THESE NEEDS BRING
CONFIDENCE,POWER,CONTROL AND PRESTIGE.
SELF FULFILLMENT OR ACTUALIZATION NEEDS:-SELF-FULFILLMENT IS THE HIGHEST NEED IN MASLOW’S HIERARCHY. THIS
REFERS TO THE NEEDS WHICH HELP AN INDIVIDUAL TO DEVELOP HIS
POTENTIALITIES. HE TRIES TO DO WHATEVER HE CAN AND HAS SORT OF SELF
DEVELOPMENT. A PERSON TRIES TO DO WHATEVER HE IS CAPABLE OF DOING. GIVE SATISFACTION TO THE CONCERNED PERSON
MASLOW’S NEED
HIERARCHY
HE FELT THAT
NEEDS HAVE A DEFINITE SEQUENCE OF DOMINATION
NEED DOES NOT
DOMINATE UNTIL THE FIRST NEED IS REASONABLY SATISFIED AND THIRD NEED DOES
NOT DOMINATE UNTIL FIRST TWO NEEDS AND SO ON
THE OTHER SIDE
OF THE NEED HIERARCHY IS THAT MAN IS A WANTING ANIMAL. HE IS NEVER FULLY
SATISFIED
ONCE A NEED OR
CERTAIN ORDER OF NEEDS IS SATISFIED,IT CEASES TO BE A MOTIVATING FACTOR.
ONE’S LOWER LEVEL NEEDS(PHYSIOLOGICAL AND SECURITY NEEDS ) ARE UNSATISFIED HE CAN BE
MOTIVATED BY SATISFYING LOWER LEVEL NEEDS NOT HIGHER LEVEL NEEDS
CRITICISM
NO EVIDENCE WAS
FOUND TO SUPPORT MASLOW’S THEORY
NEEDS DO NOT
FOLLOW MASLOW’S HIERARCHY, THE HIERARCHY IS DETERMINED BY INDIVIDUALSDIFFERENTLY. THEY PROCEED TO FOLLOW THEIR OWN PATTERN OF NEEDS
SATISFACTION
NO CAUSE AND
EFFECT RELATION BETWEEN NEED AND BEHAVIOR
IT IS SAID THAT
HIGHER NEEDS MOTIVATE A PERSON WHEN LOWER NEEDS ARE REASONABLY SATISFIED.
REASONABLY SATISFIED IS SUBJECTIVE. THE LEVEL OF SATISFACTION MAY BE
DIFFERENT FOR DIFFERENT PERSONS
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