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QUANTITATIVE
METHODS DEMAND FORECASTING/DEMAND FORECASTING 2
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OPERATION
MANAGEMENT
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MANAGERIAL(
MICRO) ECONOMICS
1. DEMAND IS FORECASTING ON THE BASIS OF ANALYSIS OF HISTORICAL DEMAND DATA OVER A NO OF
YEARS.
2. WHEN THIS
DATA IS ARRANGED IN A CHRONOLOGICAL ORDER WITH APPROPRIATE TIME INTERVAL IT IS
CALLED TIME SERIES.
•
COMPONENT OF TIME SERIES
•
THE TIME SERIES OF DATA IS GENERALLY EFFECTED B
VARIOUS MOVEMENTS OR FLUCTUATIONS CALLED COMPONENTS OF THE TIME SERIES
1. LONG TERM
TREND: THE CHANGES IN ACTUAL DEMAND MAY BE UPWARD OR DOWNWARD OVER A PERIOD OF
FORMING A TREND.
2. CYCLICAL :
CHANGES DUE TO DEPRESSION OR BOOM
3. SEASONAL
:-CHANGES DUE TO CLIMATE OR FESTIVE
4. RANDOM:-CHANGES
DUE TO I=UNCONTROLLABLE EVENT WHICH CAN NOT BE PREDICTED
•
TREND
PROJECTION METHOD
•
LONG RUN TENDENCY OF A TIME SERIES TO INCREASE
OR DECREASE OVER A PERIOD OF TIME IS KNOWN AS TREND. PAST TREND IS USED TO
PREDICT FUTURE TREND. TREND CAN BE MEASURED BY USING THE FOLLOWING TECHNIQUES:-
1. GRAPHIC
METHODS
2. LEAST SQUARE
METHODS
3. METHODS OF
MOVING AVERAGE
4. EXPONENTIAL
SMOOTHING
•
GRAPHIC METHOD
1. SIMPLEST
METHOD AS FREE FROM ANY MATHEMATICAL CALCULATIONS
2. TIME SERIES
DATA IS PLOTTED ON GRAPH BY TAKING TIME ON X AXIS AND OTHER VARIABLE ON Y AXIS
3. PLOT THE DATA
ON THE GRAPH
4. IN ORDER TO
REPRESENT THESE PLOTTED POINTS FREE HAND
•
GRAPHIC
METHODS
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MOVING AVERAGE METHOD
1. FUTURE DEMAND
ARE CALCULATED ON THE BASIS OF AVERAGE DEMAND OF PREDETERMINED NO OF PREVIOUS
YEAR CALLED PREDETERMINED WINDOW.
2. IT MAY BE
3,4,5,6,7 YEAR AVERAGE AND USED FOR SHORT TERM FORECASTING
3.
MOVING AVERAGES CONSISTS OF A SERIES OF
ARITHMETIC MEANS CALCULATED FROM OVERLAPPING GROUPS OF SUCCESSIVE VALUES OF A
TIME SERIES.
4. MOVING AVERAGE METHOD
5. MOVING AVERAGE METHODS: FIRST VALUE OF MOVING AVERAGE =1/N(A+B+C)
6. SECOND VALUE
OF MOVING AVERAGE=
=1/N( B+C+D)
7. THIRD VALUE
OF MOVING AVERAGE
=1/N( C+D+E)
8. FOR
CALCULATING THE DEMAND FORECAST OF ANY PERIOD,THE SUMMATION OF THE LAST ACTUAL
DEMAND WILL BE DIVIDED BY NO OF YEARS
•
EXAMPLE
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REGRESSION OR METHOD OF LEAST SQUARES
1. REGRESSION
ANALYSIS IS A STATISTICAL TOOL TO INVESTIGATE THE RELATIONSHIP BETWEEN TWO
VARIABLES
2. TECHNIQUE TO
ESTIMATE THE UNKNOWN VALUE OF ONE VARIABLE CALLED DEPENDENT VARIABLE FROM
INDEPENDENT VARIABLE.
3.
LEAST SQUARE
METHODS
4. WITH THE HELP
OF TREND LINE IS FITTED TO THE DATA. KNOWN AS THE LINE OF BEST FIT. IT DOES NOT
EXPLAIN THE REASONS OF CHANGE.
5. LINEAR
TREND:- Y =a + b X
6. A AND B ARE INTERCEPT AND SLOPE AND Y IS THE
NUMBER OF YEARS THE FOLLOWING TWO NORMAL EQUATION ARE TO BE SOLVED TO FIND OUT
THE VALUE OF A AND B
7. ∑Y =Na + b∑ X--------I
8. ∑ XY = a ∑ X+ b ∑ X2 -------II
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EXAMPLE
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SOLUTION
1. y =a + b x
2.
a=Y‾-bX‾
3.
X‾=∑X/N=260/5=52
4.
Y‾=∑Y/N=830/5=166
5. b=(b∑XY-∑X∑Y)/n(∑X2 )- (∑X)2
6.
=5X48600-(260x830)/(14250X5)-67600)
7.
(243000-215800)/(71250-67600)
8.
=27200/3650=7.45
9.
a=166-7.45(52)=166-387.5=-221.5
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EXPONENTIAL
SMOOTHING
- POPULAR
APPROACH FOR SHORT TERM FORECASTING.
THIS METHOD DETERMINES THE VALUES BY COMPUTING EXPONENTIALLY
WEIGHTED SYSTEM. THE WEIGHT ASSIGNED TO EACH VALUE REFLECT THE DEGREE OF
IMPORTANCE OF VALUE.
- IN THE SIMPLE
MOVING AVERAGE THE PAST DEMAND IS WEIGHTED EQUALLY.ASSIGNS WEIGHT TO
DEMAND AS PER THEIR OCCURRENCE.THE MOST RECENT DATA IS GIVEN MORE WEIGHT
AS COMPARED TO OLD DATA
- FT+1
=FT +Α(AT
–FT ) = AT
+( 1- Α ) FT
- WHERE FT
+1 = NEXT PERIOD’S FORECAST ED DEMAND
- AT =
ACTUAL DEMAND
- FT=FORECAST ED DEMAND FOR
CURRENT PERIOD WITH SIMPLE AVERAGE
7. Α =SMOOTHING CONSTANT HAVING VALUE BETWEEN 0 AND
1. HIGHER VALUE LEADING TO GREATER RESONSIVENESS AND LOWER VALUE GREATER
STABILITY
• CASUAL METHOD
•
ESTIMATING TECHNIQUES BASED ON THE ASSUMPTION
THAT THE DEMAND TO BE FORECASTED HAS CAUSE AND EFFECT RELATION.
• CORRELATION METHOD:- STUDY OF
ASSOCIATION BETWEEN TWO VARIABLES. WHTHER ONE VARIABLE IS ASSOCIATED WITH
OTHER, IF YES WHAT IS THE DEGREE AND DIRECTION. VALUE LIES BETWEEN =+1 AND -1
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ECONOMETRIC MODEL
•
ECONOMETRIC MODEL STUDY HISTORICAL RELATIONSHIP AMONG MACRO VARIABLE AFFECTING THE ECONOMY AND TRY TO FORECAST ITS IMPACT ON
BUSINESS
•
MAIN METHODS:-
1. ARIMA
2. VECTOR AUTO
REGRESSION
3. BAYESIAN
VECTOR REGRESSION MODEL
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ARIMA
METOD ( OR BOX-JENKIN TECHNIQUES)
•
BOX AND JENKIN
DEVELOPED A METHOD OF FORECASTING USING INTEGRATIVE INTEGRATED MOVING AVERAGE.
SUITABLE TO SITUATIONS WHERE THE INHERENT PATTERN IN UNDERLYING SERIES IS
COMPLEX AND DIFFICULT TO UNDERSTAND. USED PRIMARY FOR SHORT TERM FORECASTING
•
FIVE STAGES OF
ANALYSIS IN THIS METHOD
1.
Removal of the
trend
2.
Model
Identification
3.
Parameter
Estimation
4.
Verification
5.
Forecasting
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INPUT OUTPUT MODEL
1. HERE FINAL
OUTPUT OF ONE INDUSTRY BECOMES THE BASIS OF FORECASTING THE OUTPUT OR DEMAND OF EITHER INDUSTRY ON WHICH IT IS DEPENDENT FOR ITS INPUT
2. USES IN
BUSINESS TO BUSINESS DEMAND FORECASTING
3. DEMAND OF CAR
WILL DETERMINE THE OUTPUT OF TYRES AND AUTO ANCILLARY UNITS SUCH AS
STEERING,CLUTCH AND WIND SCREEN.
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