ORGANIZATION BEHAVIOR
•
MEANING
1.
THE WORD STEREOTYPE WAS FIRST USED BY WALTER
LIPMAN TO PERCEPTION
2.
BASICALLY APPLIED TO ETHNIC PREJUDICE
3.
NOW IT IS OFTEN USED TO SHORT CU TO PREDICTING THE BEHAVIOR OF PEOPLE.
4. STEREOTYPING MEANS THE JUDGING THE
PEOPLE ON THE BASIS OF CHARACTERISTICS OF THE GROUP TO WHICH THEY BELONG IS
CALLED
5.
OCCURS WHEN THE PERCEIVE JUDGES OR PERCEIVES A PERSON ON THE BASIS OF
CHARACTERISTICS OF THE GROUP TO WHICH HE BELONGS. THE PERSON IS NOT PERCEIVED
AS AN INDIVIDUAL WITH SPECIFIC SET OF HIS CHARACTERISTICS BUT ON THE BASIS OF
GROUP CHARACTERISTICS. COMMON STEREOTYPES ARE THAT AMERICANS ARE
MATERIALISTIC,JAPANESE ARE NATIONALISTIC AND GERMAN ARE INDUSTRIOUS.
6.
THE INDIVIDUAL ‘S EXPERIENCE WITH OTHERS IN THE CATEGORY IN WHICH HE HAS
PLACED THEM LED TO BELIEVE THAT THEY HAVE CERTAIN TRAITS IN COMMON
7. GENERALIZATION BASE ON STEREOTYPING MAKES ASSIMILATION EASIER SINCE IT
PERMITS TO MAINTAIN CONSISTENCY
8.
IT BECOMES LESS DIFFICULT TO DEAL WITH AN UNMANAGEABLE NUMBER OF STIMULI IF
WE USE
9.
BUT DANGER LIES IN INCORRECT
10.
EXCEPTIONS ARE ALWAYS THERE. ALL GERMAN ARE NOT INDUSTRIOUS
11.
THIS FACT MUST BE CONSIDERED WHILE JUDGING A PERSON BASED ON THE GENERALLY
ACCEPTED TRAITS OF A GROUP TO WHICH HE BELONGS
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