PREVIOUS QUESTION PAPERS OF MARKETING MANAGEMENT/PRINCIPLES OF AMRKETING

• PREVIOUS PAPERS OF MARKETING MANAGEMENT
  MARKETING MANAGEMENT
  PRINCIPLES OF MARKETING MGMT
  
  
• SECTION A

1. WHAT DO YOU MEAN BY MARKETING MANAGEMENT? EXPLAIN DIFFERENCE BETWEEN THE TRADITIONAL AND MODERN CONCEPTS OF MARKETING?
2. WHAT DO YOU MEAN BY MARKETING ENVIRONMENT? EXPLAIN THE PROCESS OF IDENTIFYING MARKETS SEGMENTS AND SELECTING TARGET MARKETS?
3. WHAT DO YOU MEAN BY PRODUCT MIX DECISIONS? EXPLAIN THE PROCESS OF MAKING A PRODUCT MIX DECISION BY A COMPANY?
4. WHAT DO YOU MEAN BY PRICING DECISION? CRITICALLY EXAMINE THE DIFFERENT PRICING STRATEGIES WHICH CAN BE USED BY A COMPANY?
5. SECTION B
6. WHAT DO YOU MEAN BY DISTRIBUTION CHANNEL? CRITICALLY EXAMINE THE DIFFERENT DISTRIBUTION CHANNELS WHICH CAN BE USED BY A BUSINESS ORGANIZATION.
7. WHAT DO YOU MEAN BY ADVERTISING EFFECTIVENESS? EXPLAIN THE APPROACH YOU WOULD FOLLOW FOR TH MEASUREMENT OF ADVERTISING EFFECTIVENESS?
8. WHAT DO YOU MEAN BY ON LINE MARKETING? WHAT ARE THE ADVANTAGES AND CHALLENGES OF ON LINE MARKETING?
9. WHAT DO YOU MEAN BY MARKETING OF SERVICES? EXPLAIN THE CHARACTERISTICS AND PROBLEMS OF MARKETING SERVICES?

• SECTION A

1. WHAT IS MARKETING? DISCUSS ITS SCOPE AND VARIOUS CONCEPTS. WHICH CONCEPT IS BETTER THAN OTHERS PARTICULARLY IN MODERN BUSINESS ORGANIZATIONS?
2. HOW DO YOU DEFINE INDIAN MARKETING ENVIRONMENT? WHAT ARE ITS COMPONENTS? CAN YOU CONTROL THESE FORCES?
3. WHAT DO YOU MEAN BY PRODUCT LIFE CYCLE? WHAT ARE STRATEGIC IMPLICATIONS DURING ITS VARIOUS STAGES?
4. WRITE NOTE ON THE FOLLOWING:-

1. TARGETING
2. NEW PRODUCT DEVELOPMENT

5.  SECTION B
6. EXPLAIN THE CONCEPT OF MARKETING ORGANIZATION? WHAT FACTORS GOVERN THE SIZE AND WHICH IS THE BEST FORM OF ORGANIZATION FOR MARKETING CONSUMER NON DURABLE GOODS?
7. ALL ADVERTISING IS A SOCIAL WASTE?
8. WHAT DO YOU MEAN BY MANAGING SALES FORCE? EXPLAIN THE IMPORTANCE OF MANAGING THE SALES FORCE
9. WRITE DETAILED NOTE ON THE FOLLOWING:-

1. NET WORK MARKETING
2. NUCLEUS MARKETING

• SECTION A

1. WHAT DO YOU MEAN BY MARKETING ENVIRONMENT? WHAT ARE THE COMPONENTS OF MARKETING ENVIRONMENT?
2. WHAT ARE THE DIFFERENT TYPE OF PRODUCTS? WHAT ARE THE MAJOR PRODUCT DECISIONS WHICH HAVE TO BE MADE BY THE FIRM.?
3. WHAT ARE THE DIFFERENT STAGES IN THE NEW PRODUCT DEVELOPMENT AND CONSUMER ADOPTION PROCESS. WHAT ARE THE MAJOR ISSUES IN NEW PRODUCT DEVELOPMENT?
4. DISTINGUISH BETWEEN SKIMMING PRICING AND PENETRATING PRICE STRATEGIES. ? WHAT ARE THE SITUATIONS IN WHICH STRATEGIES ARE SUITABLE?
5. SECTION B
6. WHAT DO YOU MEAN BY CHANNEL MANAGEMENT DECISION? WHAT ARE THE MAJOR CONSIDERATIONS AND ISSUES IN CHANNEL MANAGEMENT DECISION?
7. WHAT DO YOU MEAN BY ADVERTISING EFFECTIVENESS? EXPLAIN THE DIFFERENT APPROACHES FOR THE MEASUREMENT OF ADVERTISING EFFECTIVENESS?
8. WHAT ARE THE DIFFERENT PROMOTION TOOLS AND TECHNIQUES? WHAT ARE THE MAIN CONSIDERATIONS IN THE CHOICE PROMOTION TOOLS AND TECHNIQUE?
9. WHAT DO YOU MEAN BY MARKETING RESEARCH? EXAMINE ITS IMPORTANCE WHAT ARE THE STEPS IN THE PROCESS OF MARKETING RESEARCH.

• SECTION A

1. WHAT IS MARKETING MIX? WHAT ARE THE ELEMENTS OF MARKETING MIX? EXPLAIN THEM BRIEFLY.
2. DEFINE THE MARKETING. DEFINE THE IMPORTANCE OF MARKETING IN THE WORLD.?
3. DEFINE THE MARKETING RESEARCH. WHAT IS THE SOURCE OF COLLECTION OF DATA?
4. DEFINE SEGMENTATION. SUITABLE BASIS TO SEGMENT MARKET FOR THE FOLLOWING PRODUCT.

1. FOOT WEAR
2. MOBILE PHONES

5. SECTION B
6. EXPLAIN THE DIFFERENT STAGES OF PRODUCT LIFE CYCLE. GIVE A SUITABLE EXAMPLE.?
7. WHAT DO YOU MEAN BY PRODUCT PLANNING AND DEVELOPMENT? WHAT ARE THE OBJECTIVES? STATE THE FACTORS TO BE CONSIDERED WHILE DEVELOPING NEW PRODUCTS?
8. WHAT IS DISTRIBUTION CHANNEL? EXPLAIN THE ROLE OF DISTRIBUTION CHANNEL?
9. ELUCIDATE THE ROLE PLAYED BY WHOLESALERS AND RETAIL MARKETING?