DIRECTING:MEANING,NATURE,PRINCIPLES AND ELEMENTS

·         DIRECTING

BUSINESS STUDIES
MGMT PRINCIPLES
MANAGEMENT AND ORGANIZATION BEHAVIOR
CONTENTS OF THE LECTURES:

I.            THE MEANING AND NEED OR DIRECTION AND

II.             BRIEFLY EXPLAIN THE VARIOUS PRINCIPLES AND ELEMENTS OF THE DIRECTION.

III.            SIGNIFICANCE OF THE DIRECTION

IV.            VIDEO LECTURE IS ALSO AVAILABLE AT YOU TUBE SHASHI AGGARWAL

V.            MANAGEMENT STUDENTS CAN ACCESS PLAYLIST BBA SECONDE SEM MGMT AND ORGANIZATION BEHAVIOR OR MGMT AND ORGANIZATION BEHAVIOR PLAYLIST

VI.            PLUS TWO COMMERCE CAN ACCESS THEIR RELEVANT TOPICS ON DIFFERENT PLAYLIST BUSINESS STUDY,MARKETING ,FINANCIAL MGMT AND MGMT OF HRM

·         MEANING OF DIRECTING

·         BASIC MANAGEMENT FUNCTION THAT INCLUDES BUILDING AN EFFECTIVE WORK CLIMATE AND CREATING OPPORTUNITY FOR MOTIVATION, SUPERVISING, SCHEDULING AND DISCIPLINING.

·         ALSO CALLED MANAGEMENT IN ACTION. IT IS CONCERNED WITH CARRYING OUT THE DESIRED PLAN. IT IS THE HEART OF MANAGEMENT PROCESS AS IT IS CONCERNED WITH INFLUENCING, GUIDING AND SUPERVISING THE SUBORDINATES IN THEIR JOB.

KOONTZ AND O’ DONNEL,” DIRECTING IS THE INTERPERSONAL ASPECT OF MANAGING BY WHICH SUBORDINATES ARE LED TO UNDERSTAND AND CONTRIBUTE EFFECTIVELY AND EFFICIENTLY TO THE ATTAINMENT OF ENTERPRISE’S OBJECTIVES.”

·         DEFINITION

·         HAIMAN,” DIRECTION CONSISTS OF THE PROCESS AND TECHNIQUES UTILIZING IN ISSUING INSTRUCTION AND MAKING CERTAIN THAT OPERATIONS ARE CARREID OUT AS ORIGINALLY PLANNED.

·         EARNEST DALE,” TELLING PEOPLE WHAT TO DO AND SEEING THAT THEY DO IT TO THE BEST OF THEIR ABILITY. IT INCLUDES MAKING ASSIGNMENT, EXPLAINING PROCEDURES, SEEING THAT MISTAKES ARE CORRECTED, PROVIDED ON THE JOB INSTRUCTION AND OF COURSE ISSUING ORDERS.

·         NATURE AND FEATURES OF DIRECTION

I.                        IT IS DYNAMIC FUNCTION

II.                        IT INITIATES ACTION

III.                        IT PROVIDES NECESSARY LINK BETWEEN VARIOUS MANAGERIAL FUNCTIONS

IV.                        UNIVERSAL FUNCTION

V.                        CONCERNED WITH HUMAN RELATIONSHIP

VI.                        RESULT ORIENTED

VII.                        EXECUTIVE FUNCTION

VIII.                        PRACTICAL ASPECT OF MANAGEMENT

·         PRINCIPLES OF DIRECTING

I.            HARMONY OBJECTIVES: HARMONY OF PRINCIPAL INTEREST AND COMMON INTEREST. THE INTEREST OF THE GROUP MUST ALWAYS PREVAIL OVER INDIVIDUAL INTEREST.

II.            UNITY OF COMMAND:-ONE PERSON SHOULD RECEIVE ORDER FROM ONE SUPERIOR.

III.            UNITY OF DIRECTION:-EACH GROUP OF ACTIVITIES HAVING THE SAME OBJECTIVES MUST HAVE BEEN ONE PLAN OF ACTION AND MUST BE UNDER THE CONTROL OF ONE SUPERVISOR.

IV.            DIRECT SUPERVISION: IT WILL BUILD GOOD RELATION WITH THE EMPLOYEE

V.            APPROPRIATE TECHNIQUE:- AS PER THE NEEDS OF EMPLOYEE

VI.            PRINCIPLES OF DIRECTING

VII.            USE OF INFORMAL ORGANIZATION

VIII.            PARTICIPATIVE OR DEMOCRATIC MANAGEMENT:PROVIDE NECESSARY MOTIVATION TO WORKERS BY ENSURING THEIR PARTICIPATION AND ACCEPTANCE OF WORK METHODS

IX.            EFFECTIVE COMMUNICATION:- WHICH PROVIDES FREE FLOW OF IDEAS,INFORMATION,SUGGESTIONS,COMPLAINTS AND GRIEVANCE

X.            FOLLOW UP:-

·         ELEMENTS OF DIRECTION

I.            SUPERVISION:-IT IS MADE UP OF TWO WORD SUPER AND VISION. SUPER MEANS OVER AND ABOVE AND VISION MEANS THE ART OF SEEING OBJECTS/SEEING THE WORK OF OTHERS. SUPERVISION IS THE FUNCTION OF ASSURING THAT THE WORK IS BEING DONE IN ACCORDANCE WITH THE PLANS AND INSTRUCTION

II.            MOTIVATION:-MOTIVATION REFERS TO PROCESS OF STIMULATING AND INSPIRING PEOPLE AT WORK TO ACHIEVE DESIRED GOALS. MOTIVATION IS AN IMPORTANT FACTOR WHICH ENCOURAGES PERSONS TO GIVE THEIR BEST PERFORMANCE AND HELP IN REACHING  ENTERPRISE GOALS.

III.         

IV.            LEADERSHIP:-IT IS THE PROCESS OF INFLUENCING PEOPLE SO THAT THEY STRIVE WILLINGLY TOWARDS THE ACHIEVEMENT OF ORGANIZATION GOALS. LEADERSHIP INDICATES THE ABILITY OF AN INDIVIDUAL TO BUILD UP CONFIDENCE AND ZEAL AMONG PEOPLE AND TO CREATE AN URGE IN THEM TO BE LED.

V.            COMMUNICATION:-THE WORD COMMUNICATION  HAS BEEN DERIVED FROM THE LATIN WORD,” COMMUNIS” WHICH MEANS COMMON. IT IS THE PROCESS OF PASSING INFORMATION AND UNDERSTANDING FROM ONE PERSON TO ANOTHER. COMMUNICATION REFERS TO A PROCESS OF EXCHANGE OF FACTS,IDEAS,OPINIONS OR EMOTIONS BETWEEN  TWO OR MORE PERSONS TO CREATE A COMMON GROUND TO UNDERSTANDING.

·         IMPORTANCE OF DIRECTING

I.            DIRECTION IS NECESSARY FOR MAKING BEST USE OF VARIOUS RESOURCES. AND IT HELPS TO INITIATE ACTION

II.            IT NOT ONLY GIVES INSTRUCTION BUT ALSO MOTIVATE

III.            HELPS IN INTEGRATING THE ACTIVITIES OF VARIOUS PERSONS AND WILL LEAD TO THE ACHIEVEMENT OF THE GOALS

IV.            IT FACILITATES CHANGE

V.            IMPROVES EFFICIENCY

VI.            BRING HARMONY