MEANING, FEATURES ,PROCESS AND SIGNIFICANCE OF VISION

Ø  MEANING, FEATURES ,PROCESS  AND SIGNIFICANCE OF VISION

Ø  STRATEGIC MANAGEMENT/BUSINESS POLICY

Ø  MEANING AND DEFINITION OF VISION

•     VISION STATEMENT DESCRIBES THE DESIRED FUTURE POSITION OF COMPANY.IT COMMUNICATES ABOUT YOUR LONG GOALS. IT IS VIVID AND MENTAL IMAGE OF WHAT YOU WANT YOUR BUSINESS TO BE AT SOME POINT OF TIME,BASED ON YOUR GOALS AND ASPIRATIONS.

•     A VISION STATEMENT IS A COMPANY’S ROAD MAP INDICATING WHAT THE COMPANY WANTS TO BECOME IN FUTURE AND PROVIDES DIRECTION  FOR THE COMPANY’S GROWTH.

•     KOTTER DEFINES AS A DESCRIPTION OF SOMETHING (AN ORGANIZATION, CORPORATE CULTURE BUSINESS,A TECHNOLOGY ,AN ACTIVITY) IN THE FUTURE.

•     MENTAL PERCEPTION OF THE KIND OF ENVIRONMENT AN INDIVIDUAL OR AN ORGANIZATION ASPIRES TO CREATE WITH IN A BROAD TIME HORIZON AND UNDERLYING CONDITIONS FOR THE ACTUALIZATION OF THAT PERCEPTION.

•     FEATURES OF VISION

•     IT IS ROAD MAP AND BLUE PRINT OF THE LONG TERM GOALS OF THE ORGANIZATION

•     FORWARD LOOKING

•     SPECIFIC AND PROVIDE MOTIVATION AND GUIDELINES TO ALLOCATE THE RESOURCES TO ACHIEVE

•     NARROW  AND CLEAR VISION

•     SHOULD BE EASY TO EXPLAIN ALL STAKE HOLDERS

•     NATURE OF VISION

•     A VISION SHOULD BE:-

1.       AN ORGANIZATION CHARTER OF CORE VALUE AND PRINCIPLES

2.       THE ULTIMATE SOURCE OF OUR POLICIES, PLANS AND GOALS

3.       A PULLER INTO THE FUTURE

4.       A DETERMINATION AND PUBLICATION OF WHAT MAKES US UNIQUE

5.       A DECLARATION OF INDEPENDENCE

•     A VISION SHOULD NOT BE:-

1.       A HIGH CONCEPT STATEMENT

2.       A STRATEGY OR PLAN AND A VIEW FROM THE TOP

3.       A HISTORY OF OUR PROUD PAST

4.       A SOFT BUSINESS ISSUE

5.       PASSIONLESS

v    PURPOSE OR FUNCTION OF THE VISION

1.       SERVE AS FOUNDATION FOR A BROADER STRATEGIC PLAN

2.       PROVIDE MOTIVATION

3.       FOCUS COMPANY’S EFFORTS AND DEVELOPMENT OF CORE COMPETENCIES

4.       HELP COMPANY DIFFERENTIATE FROM COMPETITORS

•     PROCESS OF ENVISIONING

Ø  IT IS THE PROCESS OF CREATING VISION. A WELL CONCEIVED VISION MUST HAVE

1.       CORE IDEOLOGY:-ENDURING NATURE. IT CONSIST OF CORE VALUES AND CORE PURPOSE. CORE VALUE MEANS PHILOSOPHY OF MANAGEMENT AND CORE PURPOSE MEANS THE OVER ALL REASON OF THE ORGANIZATION

2.       ENVISIONED FUTURE:- THE LONG TERM OBJECTIVES OF THE ORGANIZATION AND CLEAR  DESCRIPTION OF ARTICULATED FUTURE

    •     BENEFIT

1.       GIVES INSPIRATION

2.       REPRESENT A DISCONTINUITY

3.       HELPS IN CREATION OF IDENTITY

4.       HELPS IN TAKING RISK

5.       LONG TERM THINKING

6.       REPRESENT INTEGRITY

•     LIMITATION

1.       VAGUE AND INCOMPLETE

2.       NOT FORWARD LOOKING

3.       TOO BROAD

4.       UNINSPIRING

5.       NOT UNIQUE

Ø  RELIANCE JIO VISION

1.       TO BE OUR CLIENT’S FIRST CALL AND PREFERRED COLLABORATION PARTNER WITHIN OUR BUSINESS AREAS.

2.       TO CONSISTENTLY EXCEED OUR CLIENT’S EXPECTATION FOR PROFESSIONAL AND VALUE ADDED SERVICES.

3.       OUR OBJECTIVE IS LONG  STANDING AND TRUSTFUL CLIENT RELATIONSHIP CREATED VIA EXCELLENT  ADVICE AND SERVICE

•     RELIANCE JIO

1.       VALUE

2.       QUALITY

3.       INNOVATION

4.       AMBITION

5.       HONESTY

6.       INTEGRITY