BRIEF OUTLINE OF THE ANSWER TO MEANING,NATURE AND COMPONENT OF ATTITUDE

u   QUESTION EXPLAIN THE MEANING,NATURE AND COMPONENT OF ATTITUDES?

u   ORGANIZATION BEHAVIOR

u   MEANING

u   ATTITUDE ARE EVALUATIVE STATEMENTS.THESE ARE FREQUENTLY USED IN DESCRIBING PEOPLE,OBJECTS AND EVENTS AND EXPLAINING PEOPLE’S BEHAVIOR.

u   AN ATTITUDE CAN BE DEFINED AS A PERSISTENT TENDENCY TO FEEL AND BEHAVE IN A PARTICULAR WAY TOWARD SOME OBJECT.

u   MAY ALSO BE DEFINED AS THE WAY A PERSON FEELS ABOUT SOMETHING – A PERSON,PLACE,A COMMODITY,A SITUATION OR AN IDEA

u   DIFFERENCE

u   ATTITUDE AND OPINION

I.        OPINIONS ARE EXPRESSIONS OF ATTITUDES

II.        ATTITUDES TEND TO BE GENERALIZED PREDISPOSITION TO REACT IN SOME WAY TOWARDS OBJECT OR CONCEPTS

III.        OPINIONS TEND TO BE FOCUSED ON MORE SPECIFIC ASPECTS OF THE OBJECTS OR THE CONCEPT

·         ATTITUDE AND BELIEF

I.        BELIEF REVEALS WHAT ONE SUPPOSE TO BE TRUE

II.        COGNITIVE COMPONENT OF ATTITUDE WHICH SHOWS THE MANNER IN WHICH AN OBJECT PERCEIVED

u   NATURE OF ATTITUDES

I.        FEELING AND BELIEFS OF INDIVIDUALS OR  GROUPS OF INDIVIDUALS

II.        DIRECTED TOWARDS OTHER PEOPLE,OBJECTS OR IDEAS

III.        AFFECT THE BEHAVIOR OR ACTION OF THE PEOPLE

IV.        A PSYCHOLOGICAL PHENOMENON WHICH CAN NOT BE DIRECTLY MEASURED

V.        ACQUIRED OVER A PERIOD OF TIME

VI.        EVALUATIVE STATEMENTS

VII.        MAY BE UNCONSCIOUSLY HELD

u   COMPONENTS

u   INFORMATIONAL COMPONENT:-

u   BELIEFS, VALUES,IDEAS AND OTHER INFORMATION A PERSON HAS ABOUT THE OBJECT.

u   NO DIFFERENCE WHETHER IT IS TRUE OR FALSE

u   EMOTIONAL OR AFFECTIVE COMPONENT

u   MORE CRITICAL PART OF AN ATTITUDE

u   INVOLVE THE PERSON’S FEELING OR AFFECT POSITIVE,NEUTRAL OR NEGATIVE AN OBJECT

u   BEHAVIORAL COMPONENT

u   TENDENCY OF A PERSON TO BEHAVE IN PARTICULAR MANNER TOWARDS AN OBJECT

u   ABC MODEL OF ATTITUDE

1. A PERSON'S FEELING AND EMOTIONS
2. B PERSON'S INTENDED BEHAVIOR POSITIVE OR NEGATIVE
3. C PERSON'S BELIEF,VALUES AND IDEAS

u  

u   SOURCES OF ATTITUDES

u   DIRECT PERSONAL EXPERIENCE: DEVELOPED ON THE BASIS OF DIRECT EXPERIENCE WITH THE OBJECT,EVENT ETC

u   ASSOCIATION

u   FAMILY AND PEER GROUP: FAMILY AND FRIEND CIRCLE ALSO HAS A GREAT INFLUENCE IN SHAPING ONE’S ATTITUDE

u   NEIGHBORHOOD

u   ECONOMIC STATUS AND OCCUPATION

u   MASS COMMUNICATIONS